Calls that last between 6-10 minutes convert at a higher rate (29%) than calls that are longer than 10 minutes (22%) ( source).ġ5. 6-10 minutes is the optimal length for an SDR live call. The average sales development rep makes 52 calls daily ( source).ġ4.

78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source).ġ3. One study showed that telephone outreach out-converted emails by a significant margin – 8.21% vs 0.03% ( source).ġ2. 55% of high-growth companies – who experienced a minimum of 40% growth over the previous three years – stated that cold calling is very much alive ( source).ġ1. Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source). B2B customers have become desensitized to words such as “reports”, “forecasts”, and “intelligence” ( source).ĩ. For B2B companies, subject lines that contained the words “alert” and “breaking” perform well ( source).Ĩ. Subject lines with more than 3 words experience a drop in open rate by over 60% ( source).ħ. 33% of email recipients open emails based on the subject line alone ( source).Ħ. Email marketing has two times higher returns than cold calling ( source).ĥ.

Of the opportunities accepted, 29.3% closed, which means that the average SDR is responsible for about 11 deals per quarter.Ĥ.

72.3% of appointments set become opportunities passed to sales, with 12.5 opportunities accepted per month.

These activities led to an average of 14.1 meaningful conversations a day, 23.1 appointments set.

Sales development reps average 94.4 daily activities, including 36.2 emails, 35.9 phone calls, 15.3 voicemail messages, and 7.0 social media touches ( source).

Salespeople spend one-third of their day actually talking to prospects. 42.5% of reps take 10 months or longer to become productive enough to contribute to company goals ( source).Ģ. B2B Sales Follow Up Statistics Sales Follow Up Productivityġ. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. The more information you have-the better! Whether you conduct your sales outreach by phone, social media, or email-it’s undeniably an essential aspect of B2B sales.Įverything from the channel you select to the language you use impacts how your prospect will respond.

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